What do the Insights numbers count?
Insights counts visits, not people. By default it shows all visitors over the last 30 days; External and Internal narrow it down.
Insights counts visits: each time someone opens one of your presentations and stays at least three seconds is one visitor. Unless you change the filters, the page shows All visitors — your own team included — over the Last 30 days. Choose External to see only your real audience.
What does one visitor mean?
One visitor is one visit, not one person. The rules:
- A visit shorter than 3 seconds is not counted — someone opened the link and closed it. The exception: a visit in which someone submitted a form or quiz always counts, however short.
- Opens by software, not people, are not counted. Company email security often opens every link in a message to scan it before the recipient sees it. The portal leaves out visits from automated browsers, and visits where the presentation never loaded and nobody touched the page.
- Reopening the same link on the same device within 30 minutes continues the earlier visit rather than starting a new one.
- The same person coming back later, on another device, or through a different link counts again.
What are All visitors, External and Internal?
Choose the audience from the first dropdown on the Activity over time card.
| Audience | What it counts |
|---|---|
| All visitors (the default) | Every visit below, together. |
| External | Visits from anyone who was not signed in to the portal as a member of your workspace: people opening a tracked link made for them, and people opening the public link or a website embed. |
| Internal | Visits from someone signed in to the portal in the same browser — a member of your workspace or the Bridger team — such as previewing, presenting or testing a link. |
All visitors is the default because the first thing most people do is open their own link to check it works, and that visit is Internal. To judge how a presentation is landing with customers, switch to External.
What time ranges can I pick?
Last 7 days, Last 30 days (the default), Last 90 days and All time, from the second dropdown. Both choices are kept in the page address, so a filtered view is a link you can send to a colleague.
If you arrive from a link in the weekly digest email, the range shows as Custom range: the exact week the email counted, so the page matches the number you were sent. Pick any other range to leave it.
How is the duration of a visit measured?
Duration is time spent on the presentation's screens:
- Time on any one screen counts for at most 3 minutes, so a tab left open on one slide does not inflate the visit.
- A whole visit counts for at most 30 minutes.
- A duration with a + after it was trimmed by one of those limits.
- A background tab stops the clock.
Why do two numbers for the same thing disagree?
Usually because they count different audiences or ranges:
- Home shows Visitors under Lifetime overview. That number is External, all time. Insights opens on All visitors, last 30 days. Selecting the Home number opens Insights with those same filters.
- The weekly digest email counts External visitors only, over the week it covers.
- A Last 30 days figure can go down without anything changing: the window moves forward each day, so a visit from 31 days ago falls out of it. All-time totals never go down.
- The Bridger team can remove a visit (a test, for example). A removed visit drops out of every count.
Who can see Insights?
Everyone in your workspace — Workspace owners, Editors and Members — can open Insights. See What can each workspace role do?
For who opened a particular presentation, see How do I see who opened my presentation?. For what tracked and public links record, see Who can see a share link.
This did not answer your question? Email hello@bridgercreative.com.